VA324 History of Graphic Design
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| Course Code | Course Title | Weekly Hours* | ECTS | Weekly Class Schedule | ||||||
| T | P | |||||||||
| VA324 | History of Graphic Design | 3 | 0 | 6 | ||||||
| Prerequisite | None | It is a prerequisite to | None |
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| Lecturer | Meliha Teparić | Office Hours / Room / Phone | Tuesday: 9:00-12:00 Thursday: 10:00-12:00 |
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| mteparic@ius.edu.ba | ||||||||||
| Assistant | Assistant E-mail | |||||||||
| Course Objectives | To introduce the main concepts and methods of graphic design, historical developments and stylistic periods; to understand why the object looks the way it does as well as the role of ornament, materials, style, and and technological innovations that have influenced the development of graphic design into the practice. |
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| Textbook | Philip B. Meggs&Alston W. Purvis, Meggs' History of Graphic Design. New Jersey: John Wiel&Sons, Inc.2012 . | |||||||||
| Additional Literature |
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| Learning Outcomes | After successful completion of the course, the student will be able to: | |||||||||
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| Teaching Methods | Lectures with slide and video presentations, museums and galleries visits combined with class discussion, analyses and exercises. | |||||||||
| Teaching Method Delivery | Face-to-face | Teaching Method Delivery Notes | ||||||||
| WEEK | TOPIC | REFERENCE | ||||||||
| Week 1 | Introduction to the History of Graphic Design | |||||||||
| Week 2 | The Invention of Writing; Alphabets; The Asian Contribution; | Megg's, pp. 6-61 | ||||||||
| Week 3 | Illuminated Manuscripts, Printing Comes to Europe; | Megg's, pp. 62-95 | ||||||||
| Week 4 | The German Illustrated Book; Renaissance Graphic Design; | Megg, pp. 98-137 | ||||||||
| Week 5 | An Epoch of Typographic Genius; Graphic Design and Industrial Revolution | Megg's, pp. 138-191 | ||||||||
| Week 6 | Graphic Design and Industrial Revolution; The Arts and Crafts Movement and Its Heritage; | Megg's, pp. 192-247 | ||||||||
| Week 7 | Art Nouveau; The Genesis of Twentieth-Century Design; | Megg's, pp. 248-268 | ||||||||
| Week 8 | Midterm Exam | |||||||||
| Week 9 | Influence of Modern Art; Pictorial Modernism; | Megg's, pp. 271-313 | ||||||||
| Week 10 | A New Language of Form; The Bauhaus and the New Typographic Style; | Megg's, pp. 314-365 | ||||||||
| Week 11 | The Modern Movement in America; | Megg's pp. 366-405 | ||||||||
| Week 12 | The International Typographic Style; The New York School; | Megg's pp. 406-426 | ||||||||
| Week 13 | Corporate Identity and Visual System; The Concept Image; | Megg's pp. 427-475 | ||||||||
| Week 14 | Postmodern Design; National Revolution a Global Dialogue; | Megg's, pp.476-545 | ||||||||
| Week 15 | "The Digital Revolution - and Beyond" | Megg's, pp.546-587 | ||||||||
| Assessment Methods and Criteria | Evaluation Tool | Quantity | Weight | Alignment with LOs |
| Final Exam | 1 | 25 | ||
| Semester Evaluation Components | ||||
| In-term / midterm exam | 1 | 25 | ||
| Quizzes | 2 | 30 | ||
| Assignments | 10 | 10 | ||
| Presentation | 1 | 10 | ||
| *** ECTS Credit Calculation *** | ||||
| Activity | Hours | Weeks | Student Workload Hours | Activity | Hours | Weeks | Student Workload Hours | |||
| Lecture Hours | 3 | 15 | 45 | Assignments | 4 | 14 | 56 | |||
| In-term Exam Study | 17 | 1 | 17 | Final Exam Study | 18 | 1 | 18 | |||
| Quizes | 7 | 2 | 14 | |||||||
| Total Workload Hours = | 150 | |||||||||
| *T= Teaching, P= Practice | ECTS Credit = | 6 | ||||||||
| Course Academic Quality Assurance: Semester Student Survey | Last Update Date: 08/04/2024 | |||||||||